The digital explosion accompanied by easy access to social media has bought the consumer right on the doorstep. There are plenty of scenarios where consumers talk directly to companies and companies are actually listening to consumers and responding to them. Social media marketing is an intrinsic part of a business where businesses are using social media to listen to the voice of the consumer, understand their problems and respond to them without any expectations of transaction.
Businesses are using social media to make their voice heard, to come across as responsible corporates and to connect to their consumer. There are a variety of social media platforms with new ones coming up each day. Businesses have to predict the trend and stay ahead of the curve especially where social media adoption by the target demographics is concerned.
A. This course is for beginners in digital marketing who require an understanding of how each social media platform works.