News About Digital Marketing Trends | DMIOA

Professional networking website LinkedIn has revealed 25 hottest skills that were in demand in 2014. LinkedIn analyzed the skills and experience data in over 330 million member profiles to gather the data. Mr. Sohan Murthy, research consultant at LinkedIn said that digital, online, and SEO (search engine optimization) marketing skills were also in demand. – Ref - http://profit.ndtv.com/news/careers/article-linkedin-reveals-25-hottest-skills-in-demand-717634

India's internet population has crossed 200 million, making it the second highest in the world. There is thus easy access to a highly-targeted audience and higher customer buying chances unlike other media. This is where the requirement of digital marketers comes in. Ref http://articles.economictimes.indiatimes.com/2014-12-16/news/57112431_1_senior-vp-chief-risk-officer-sectors

Digital businesses will impact jobs in different ways. By 2018, digital businesses will require 50 percent fewer business process workers. However, by 2018 digital business will drive a 500 percent boost in digital jobs. You must build talent for the digital organization of 2020 now. Not just the digital technology organization, but the whole enterprise. Talent is the key to digital leadership. Build credibility and build the two-speed organization. http://www.gartner.com/newsroom/id/2875020

Now in its 15th year, PwC's annual Global entertainment and media outlook (Outlook) provides a single comparable source of five-year forecast and five-year historic consumer and advertiser spending data and commentary, for 13 entertainment and media segments, across 54 countries - http://www.pwc.com/gx/en/global-entertainment-media-outlook/data-insights.jhtml

To capture some of what's important for digital marketing in 2015, it's an inspiring collection of marketing brain power and experience represented by brands like Cisco, IBM, Dell, Google, Intel, Marketo and LinkedIn as well as industry thought leaders like David Meerman Scott, Ann Handley, Jay Baer, Ekaterina Walter, Mark Schaefer, Ardath Albee, Brian Clark and many more – 21 in all - http://www.toprankblog.com/2014/05/digital-marketing-2015

120 million internet user in India expected to reach 365 million by 2018, 28% of travel reservation booked online, 47% classified business are advertising online, close to 50% of music revenue come from mobile downloads, http://www.slideshare.net/sid0087/digital-marketing-in-india-current-state-trends-and-future-outlook