Businesses are often confused as to why they exist on social media. Even Coke and Pepsi have social media accounts but no one buys it from their accounts! Social media is the starting point of building a relationship with a customer. Just having an account shows that you are. The extra step that you take for your consumer shows that you care. And this is where businesses are headed to.
Social media is the most self-assumed marketing channel in the digital hemisphere. Most businesses assume that just posting updates about themselves are enough for the social media campaign. You can create the best post, but if no one reads or shares the post, the objective is lost. In this course, you will learn:
A. This course is a part of a certification. It helps you understand about social media marketing campaigns and how to leverage them to increase your reach. While that may help you get a job, we recommend that you do the certification course if your are serious about a career in social media marketing.